The “Say It With All Your Heart” campaign by Godiva aims to position their chocolates as the perfect medium for expressing love and affection. This campaign leverages a dual approach: a strong online presence with targeted web banners directing traffic to the Godiva website, complemented by high-visibility advertisements such as billboards in major cities. While large-scale advertising effectively raises awareness, a focused digital strategy with compelling calls-to-action is expected to drive the most significant traffic and conversions to the Godiva webpage.